Press Kit Content

Press kit contents are important attributes that contribute towards the making of a successful press kit. Press Kit folders come handy to reporters, writers or editors to provide product and service information to the target audience. The information can be an article to be published or to create awareness. Use press kit for promotional events and product launches.

The various contents that a press kit holds are discussed below:

• The Cover: The cover is either over-neglected or sometimes unnecessarily augmented. The cover design should look balanced. It is the first impression about you, so make it appears professional without being too flashy. Make sure the cover folder has the name of your company printed on it.
• Cover Letter: This is the place where you denote the individual to whom the press kit is addressed. The details about the event and the product you are launching can be given in a glimpse through this cover letter. The cover letter being the first component of the press kit, it should be graceful enough to make a positive impression on the reader. This cover letter should be on the letterhead mentioning your company name.
• our company logo: Display the logo of your company in the pages you are using for the press kit. Make sure all logos are in full color and appear glossy.
• Brochure:  Well prepared Brochure helps in achieving the marketing strategy. Brochures are like the first hand experience of customers with your organization. It reveals a lot about your company and business. Professionally designed brochure gives a positive impression to your press kit and stands for your high standard preferences. Brochures are an important marketing tool that contributes in deciding your market value.
• Backgrounder: This is the mention of your company's history. We help you make sure that your company backgrounder is accurate and engaging but not needlessly lengthy.
• Biographies: This is where you have to put the bios of all prominent figures in your company. Biographies of company owners, CEOs, managers, and other project leads should be included in the press kit. You can also mention the awards and achievements made by your company. The pitch used to write biographies should be balanced in its nature.
• Fact Sheet:  This is the collective information about your press kit. In other words it should serve as the document that provides the complete information in one glance. Fact sheet should be placed in the left side of the press kit folder.
• Contact information: This is the most prominent of the in formations to be included in your press kit. Contact information where the prospective customers can contact for inquiries. The information provided for contact should be appropriate and updated from time to time.
• Extras: Your press kit can also be made to hold extras like business card, gift certificates, testimonials, invitations, and calendar of events.